What Is the Subaru Trade Up Advantage® Program?

Subaru car driving along dirt road at dusk.

The Subaru Trade Up Advantage® Program is designed to reward Subaru owners who have remained loyal to the brand by presenting them with exclusive benefits. From a personalized trade-in offer to the ability to upgrade to a brand-new Subaru model that’s loaded with the latest features, this opportunity is too good to pass up.

If you want to swap out your well-loved Subaru SUV, sedan or hatchback with a new model — while guaranteeing the trade-in value — visit our Subaru dealership near Glen Allen. Our team will customize your offer to fit your preferences and help you drive home in a new Subaru in Virginia today!

Trade Up

Subaru Trade Up Advantage Details: How Does it Work?

Interested in making the most of your used car trade? Want to buy a new Subaru Outback or Forester nearby? The Moore Subaru Richmond sales team is here to take you through all the ins and outs of the Subaru Trade Up Advantage Program.

As part of the ownership experience, eligible participants will receive the following:1

  • A personalized offer tailored just for you
  • The option to further customize your offer to fit your exact style and preferences
  • A comprehensive new warranty and lower maintenance costs

Our experts are ready to assist you in understanding the benefits, savings and eligibility criteria associated with the Subaru Trade Up Advantage Program, so schedule a test-drive today.

Qualifying for the Subaru Trade Up Advantage Program

To be eligible for a guaranteed trade-in value through the Subaru Trade Up Advantage Program, your current Subaru must be eight years old or newer. After the first year of ownership, you become eligible for the program — guaranteeing a competitive value and providing support as you continue as a valued Subaru owner.

If you’re considering an upgrade, we invite you to explore our wide range of models. The new Ascent is a top pick among Richmond Subaru families, while adventurists gravitate toward options like the WRX and trims such as the Outback Wilderness. We also have new Subaru specials near Glen Allen to help you save on the Impreza price or Solterra financing, so give us a call or visit our showroom to find your match.

2024 Subaru Outback Wilderness
 A Subaru Crosstrek in blue with the words "More Safety Features".
An 8-inch available touchscreen with the words "Ugraded Technology".
A blue Subaru outback wilderness with the words "Bigger Adventures".

Used Car Trade-In Offers Near Me

Contact Moore Subaru Richmond to determine if you qualify for Subaru Trade Up Advantage Program benefits and discover the current lineup of new vehicles available at our Virginia dealership!

1 See dealer for details.