The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We'd love to hear from you.

Did Moore Subaru Richmond go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 9 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 300,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, host adoption events and donate $100 to our partner shelter for every pet adopted during the month of October*. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.

*Subaru retailers will donate $100 for every pet adopted from partner shelters from October 1, 2023 through October 31, 2023 up to $3,100 per retailer.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Moore Subaru Richmond dedicated locally to the Love Promise?

At Moore Subaru of Richmond we believe that we have the responsibility to give back to the community. Love promise is a great vehicle that helps us to connect and support important, locally grounded organizations that keep us engaged in the community. Thanks for the opportunity Richmond!

  • Richmond SPCA
  • Longdale Elementary

Love Promise Stories from Moore Subaru Richmond

Subaru and Moore Subaru Richmond believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Moore Subaru Sponsors the 25th Annual Fur Ball

As corporate sponsors of the Richmond SPCA's 25th annual Fur Ball, Moore Subaru showed up for the most vulnerable pets in our humane center. The fundraiser specifically supports our "Cinderella Fund," which covers medical treatment for pets—from adult animals to neonatal puppies and kittens—beyond the standard vaccinations and sterilization. In the last fiscal year, the Cinderella Fund came to the rescue of more than 3,500 (of the 4,000+ pets who came into the care of the Richmond SPCA). Moore Subaru not only supported the Fur Ball as the official dinner sponsor, but they also brought an entourage of friends and employees to celebrate and support the event. The evening wouldn't have been complete without a stroll down the red carpet from the outgoing Richmond SPCA mascots, Willa and Nita, two adorable dogs belonging to Joe and Deanna Moore. We are eternally grateful to Moore Subaru for their unyielding support for the underdogs (and cats) at the Richmond SPCA. With their support, we raised nearly 2/3 of the funds needed to fuel the Cinderella Fund in the coming year, which will help to save the lives of thousands more.

Moore Subaru: A faithful friend to animals when they need it most

Moore Subaru is a faithful friend to animals in the care of the Richmond SPCA. During the October 2023 Subaru Loves Pets initiative, their support helped us find lasting, loving homes for 447 cats and dogs. For many animals in our care, their path to an adoptive home can be a long one because they arrive with illnesses and injuries requiring extensive veterinary care before they are ready for adoption. Moore Subaru is there for them throughout this journey as a corporate sponsor of our Fur Ball. The 25th annual benefit for the Richmond SPCA’s Cinderella Fund, was attended by 375 guests and 50 volunteers on Saturday, November 4 at The Jefferson Hotel in Richmond. Proceeds of the Fur Ball will treat the medical needs of more than 3,500 pets in the year ahead. Subaru Loves Pets month kicked off with the heartwarming adoption of Duchess on October 1. The Cinderella Fund provided specialty orthopedic surgery in August to help her recover from a painful break of her left hip. She continued physical therapy in a loving foster home before meeting her match in Carly and Nick Wytas. Duchess formed a fast friendship with the family’s resident dog, and they say she is the perfect addition. At this year’s Fur Ball, Moore Subaru President Joe Moore shared the news that his dealership will donate a 2023 Subaru Solterra to the Richmond SPCA. The vehicle will let staff take dogs like Duchess to specialty medical appointments and local media stations to promote pet adoption.

Sharing warmth, love, and relief to local cancer patients

Moore Subaru continues to go above and beyond to support patients with blood cancer! The Leukemia & Lymphoma Society® (LLS) partnered for another amazing year with Moore Subaru to give local patients battling a cancer diagnosis love, hope, and warmth with a donation of 80 blankets and messages of hope. LLS is grateful to Moore Subaru for their year-round commitment to give back to the communities they serve. Every 3 minutes, someone in the U.S. is diagnosed with a blood cancer. Together, we want to help courageous members of our community, and their families who are facing cancer. Thank you, Moore Subaru, for joining the fight against cancer with us!

Supporting Local Homeless Shelter

Thank you to Rocco, Billy and the entire Moore Subaru Richmond team for their continued support! Billy and Rocco were kind enough to hand deliver numerous boxes of much needed thick blue socks. These will help those who are in need of keeping warm during those colder days and nights. We appreciate their continuous support! HomeAgain is one of Richmond’s oldest homeless services organizations. For more than four decades HomeAgain has been running emergency shelters and community housing programs aimed at giving neighbors experiencing a housing crisis the tools they need to get and stay safely housed.

Moore Subaru Deserves a Round of "A-Paws"

FETCH a Cure is a 501 ©(3) non-profit organization focused on improving the quality of life for our pets. Working with pet owners and the veterinary community, FETCH is furthering pet cancer awareness, education, and treatment. Our vision is simple: A community where no one is denied a choice for their pet’s health due to lack of options, education or funding. We provide financial aid to families unable to bear the cost of the life-saving treatments for their pets that have been diagnosed with cancer through the Companions in Crisis program. FETCH continues to work towards providing more accessible treatment options for all within our community. Moore Subaru Richmond has been a strong supporter of our mission and programs and goes above and beyond to make sure that Richmond pet owners have access to and funding for cancer treatment. They have one of our signature steel dog sculptures in their show room that tells their patrons that not only do they financially support our mission, but it serves a reminder that all patrons should check their pets for potentially cancerous lumps and bumps regularly. Not only do their staff regularly attend our events, they often support our events by bringing a car to events. We have many FETCH a Cure supporters that shop at Moore Subaru Richmond and they are always pleased with the incredible service and recognition of FETCH throughout the showroom. Whenever the team at Moore Subaru is involved in an event that they think might be beneficial for us, they invite us out and help us make connections with new people that may not have heard of us. The bottom line is that we know that we can always count on Billy and his team to help save the lives of pets with cancer in our community. With Subaru's support we were able to have a record breaking 2022- saving 62 pets with cancer and providing over $170,000 in cancer treatment in our community. Thank you, Subaru!

Teacher Appreciation Week 2023

Our partners at Moore Subaru reached out to support our teachers during Teacher Appreciation Week at Longan Elementary...and boy, did they ever come through! What better way to fellowship than to share a meal with some very dedicated...and VERY hungry educators! We can not thank you enough for your appreciation and consideration! -With lots of gratitude from your Longan partners

21st Annual Dog Jog, 5K and Block Party

Our 21st Annual Dog Jog, 5K and Block Party was packed full of fun activities for the whole family. Approximately 4,000 devoted animal lovers participated in our beloved event, and this year we raised more than $204,000 to benefit the Richmond SPCA’s lifesaving mission. Our Block Party, sponsored by Moore Subaru, was free to attend and featured live music, food and drink trucks, 50 local vendors and artisans in our outdoor marketplace and plenty of fun activities for kids and dogs. As a key partner, we cannot thank Moore Subaru enough for helping save the lives of homeless pets in the care of the Richmond SPCA.

Wilbur's transformation--from underdog to family pet

With the lifesaving support of Moore Subaru of Richmond, this October the Richmond SPCA found lasting, loving homes for 367 pets. Some of the happiest stories to come out of the Subaru Loves Pets initiative are those of Underdogs such as Wilbur who found his happily ever after on October 9 with Kelly Williams. What we know of Wilbur’s journey began in July with one of our municipal partners. The shelter in Appomattox County, Virginia took in a stray dog who was dragging his back legs when he walked yet was incredibly sweet and loving despite any pain he was experiencing. They called on the Richmond SPCA to transfer Wilbur into our care for the best chance of recovery. Dr. David Molinas, the Richmond SPCA’s associate veterinarian, placed Wilbur on strict cage rest upon his arrival at our humane center while beginning diagnostics. Following radiographs of the 8-year-old dog’s spine and pelvis, which revealed no fractures, Dr. Molinas began treatment for intervertebral disk disease, continuing the regimen of rest and pain medication. Our animal care team and a dedicated foster care volunteer helped Wilbur recover in a quiet, nurturing environment. Over three months, he began using his back legs again. When Kelly met Wilbur at our adoption center, his injury and special needs did not give her pause. She saw not an underdog but a “kind old boy” in need of love and a home, which she was eager to provide. Kelly has named him Biscuit and says the difference is unbelievable. “He loves having a family, and I love him,” said Kelly. Biscuit continues to regain mobility, and though he’s back on his feet, he experiences occasional relapses with his back and remains vulnerable to injury. Thanks to Subaru Loves Pets, Biscuit found just the right home to meet his needs. Second Story: Our wonderful local Subaru dealership, Moore Subaru of Richmond, was generous enough to serve as the Dinner Sponsor for our largest fundraising event of the year, the Fur Ball. During the live auction, dealership owners Joe and Deana Moore secured the right for their beloved pets to serve as the Richmond SPCA mascots for our current fiscal year. We are thrilled to have this ongoing support and look forward to partnering with Moore Subaru and the Moores personally as we promote our mission and adoption as the most responsible means to add a pet to the family. With the help of Moore Subaru, the Fur Ball grossed more than $675,000 to support our Cinderella Fund, a dedicated pool of resources to treat and rehabilitate sick and injured animals. Last year, we brought more than 4,000 animals into our care, 3,500 of which were "underdogs," requiring medical or behavioral intervention in addition to basic veterinary care.

Warming the Hearts of Cancer Patients

VCU Health and Massey Cancer Center are so thankful for organizations like Subaru of Richmond! In October 2022, we received a large donation of soft, fleece blankets from Subaru of Richmond in partnership with Leukemia & Lymphoma Society. Simple items like this bring warmth, comfort, and encouragement to our patients during their cancer journey which often includes many hours per visit to receive treatment. Additionally, Subaru donated thirty art kits for children which will go to the Pediatric Hematology Oncology Clinic, so our younger cancer patients can also share in the love. Their items not only help patients and their families feel seen, welcomed, and attended to, but also allow our team members and volunteers to distribute high-quality items, offering another layer of care. We appreciate the partnership!

Thank You From R C Longan Elementary School!!!

Recently, we had the privilege of partnering with Moore Subaru Richmond. With their support, they are making a difference for our kids! Moore Subaru Richmond kindly donated a $500 gift card that was used to purchase numerous backpacks for children who needed it. Additionally, Moore Subaru generously donated numerous school supply kits for 10 classrooms supporting 250 students. Thank you being a wonderful partner and supporting the kids in our community! Sincerely, Nicole Henderson Principal R C Longan Elementary School

Richmond SPCA Block Party

Twenty years ago, the Richmond SPCA boldly adopted a no-kill operating model and pledged to save the life of every healthy and treatably sick or injured homeless animal in our care. During this time, we facilitated more than 64,000 adoptions, established more than 60 transfer partnerships across the Commonwealth, and pioneered programs of high-volume spaying and neutering as well as full-service, low-cost veterinary care. In order to celebrate such an accomplishment with our community, the Richmond SPCA hosted a Block Party, presented by Moore Subaru. Animal lovers all across RVA joined us for a fun-filled day of live music, great food and drinks and of course, activities for the whole family—including our four-legged friends! We are grateful to Moore Subaru for their generosity and their commitment to ensure that homeless pets are given every opportunity at a happy life.

Warming the Hearts of HomeAgain Clients

HomeAgain is a non-profit based in Richmond, VA that helps individuals and families experiencing homelessness secure and maintain a Home, Again. In the past year, our organization secured permanent housing for nearly 500 homeless individuals (and their families). Those who come to HomeAgain are placed in our emergency shelters before being transitioned into our community housing programs where they're able to locate and secure a stable home with our support. When they arrive at our door, most only have the clothes on their backs. During a time that is joyous for most, the holiday season and winter months can be challenging for HomeAgain clients. This is why it's important for our local community to recognize these individuals and choose to make a difference. In December of 2021, Subaru of Richmond contacted our organization, offering to hold a blanket drive for our clients. We were thrilled to have their support and even more thrilled on the day they arrived with 5 large boxes of blankets. Their generosity this holiday season is making a difference in the 60 plus shelter clients we support and warming the hearts of our staff and those we assist. Thank you, Subaru of Richmond for your support!

A Promise Kept - Bourbon's Story

For nearly a decade, Subaru has supported FETCH a Cure in our mission to create a community where no one is denied a choice for their pet's health and well-being due to a lack of options, education, or funding. Through our Companions in Crisis program, FETCH has provided financial assistance to families in Virginia, Maryland, and DC who cannot bear the costs of life-saving cancer treatments for their pets. Through Subaru's generous commitment to FETCH, 2020 Companions in Crisis grant recipient, Bourbon, was given a new lease on life. Thank you, Subaru, for giving the ultimate gift to our Companions in Crisis recipients and their families -- the gift of more time together.

Subaru Love Promise-Richmond SPCA

The Richmond SPCA celebrated more than 300 adoptions during the Subaru Loves Pets month of October 2021. While each adoption was special-particularly for the pets- there was one very special moment for us in October when Portland, a long-term resident found her forever home. Portland had been adopted and returned twice. But the third time was the charm for this sweet gal. We are grateful to Subaru for supporting underdogs and pets like Portland at the Richmond SPCA and across the country.

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We'd love to hear from you.

Did Moore Subaru Richmond go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.


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9177 W Broad St, Richmond, VA, 23294
Moore Subaru Richmond 37.63678612019511, -77.55275107328235.