Subaru of Richmond is Your Stress Free No-Pressure Subaru Dealer.

Tired of the same old car dealership pressure tactics? You won't find them here at Subaru of Richmond. Our Sales & Leasing Specialists are highly trained and professional. Their goal is to help you find the right Subaru that best meets your needs. We never flood the floor with untrained over aggressive sales people who are approaching you before you can even get our of your car. We won't tell you things like, this deal is only good tonight or there are 11 other people waiting to buy this car. 

When you visit Subaru of Richmond you'll be given the freedom to browse our inventory at your leisure. When you're ready to be assisted, come on in and meet our staff. (Saturday is a particularly busy day and calling ahead for an appointment is recommended). Request a quote online and you'll receive a competitive detailed quote. Yes we'll follow up with you after that, but not excessively like most dealers do with bombardments of emails full of nonsense. We're happy to provide you with the information you are looking for and earning your trust before you come in to the dealership.

Subaru of Richmond is Different

We are truly Family Owned and Operated and not one of those ever increasing large dealer groups. We have two dealerships both located on the same property at 9177 West Broad St in Richmond VA. We are conveniently located in Richmond's West End just off of route 64 and 5 minutes to intestate 95. Come find out for yourself why our customers come back to us year after year and appreciate our no nonsense, no-pressure straight-forward way of doing business.

Dedicated to local charities

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.


Subaru of Richmond

9177 W Broad St
Directions Richmond, VA 23294

  • Sales: 804-346-4000
  • Service: 804-346-4000
  • Parts: 804-346-4000


  • Monday 09:00am - 07:00pm
  • Tuesday 09:00am - 07:00pm
  • Wednesday 09:00am - 07:00pm
  • Thursday 09:00am - 07:00pm
  • Friday 09:00am - 07:00pm
  • Saturday 09:00am - 05:00pm
  • Sunday Closed